Category Archives: Writers

Going Wide with Audiobook Distribution

As if creating an audiobook isn’t challenging enough, distributing it to retailers is a more complicated and unstable process than it ought to be. In June 2022 when the four-book boxed set of my Waterspell fantasy series was ready for release, I went with Findaway Voices as my distributor because I knew the name. At that time, I had not heard of Author’s Republic. Knowing that I wanted to go wide and not limit myself to the evil Amazon-Audible empire, I liked Findaway for its distribution model. It would get my audiobook into Chirp, Apple, Kobo, Barnes & Noble, and a bunch of audio retailers I’d never heard of, like Storytel and Downpour.

INaudio audiobook retailer distribution list
(INaudio’s Supposed Distribution Network)

Change Is Inevitable?

Alas, things kept shifting at Findaway. I had hoped to use them for production services, but Findaway dropped that service without even announcing they were dropping it. Their onetime narrator marketplace just disappeared off their website. Very fortunately for me, I then found the Usound audiobook recording service. From Usound’s roster of top talent, I snagged the amazing Simon de Deney to narrate the Waterspell boxed set, and the wonderful Hannah Eggleton to narrate the linked sequel, The Karenina Chronicles. Both of those professionals did excellent work.

But then, Spotify (yuck!) acquired Findaway in 2022, and I didn’t like Spotify’s reputation for paying musicians a pittance. I stuck around, though, because my audiobooks were still being distributed by the merged Spotify/Findaway entity to all known retailers, and I didn’t much care that my sales at Spotify were nearly nonexistent.

But THEN, in Autumn 2025, Spotify disengaged itself from Findaway, and the old Findaway Voices was rebranded once again as Voices by INaudio (led by Findaway veterans Blake Squires and Ralph Lazaro). I pretty quickly noticed a diminishment in the “off-brand” retailers to which my audiobooks were supposedly being distributed. They disappeared entirely from Libro.fm, and some of the links in INaudio’s “Retailer Link Tool” go nowhere. To be fair, however, I saw no disruption in the distribution to the major players such as Audible, Apple, Chirp, Kobo, and Barnes & Noble.

The Future of INaudio … and Me

I’m sticking with Voices by INaudio, for now, because a review at Reedsy.com says:

  • INaudio executives are reportedly planning to relaunch audiobook production services in the future.
  • They also want to bring back giveaway codes to help authors get downloads and reviews. 

Both of those developments will be very welcome. In the meantime, I’m keeping an eye on my royalty statements from INaudio.

And I’ve said good riddance to artist-abusing Spotify. I have withdrawn my audiobooks from Spotify, to protest that platform’s immoral and tone-deaf decision to run recruitment ads for ICE, America’s racist Gestapo. My audiobooks remain available at other retailers.

(But only at Chirp are they on sale at really low, low prices in Autumn 2025. Such deep discounts will not soon be repeated, so you might want to check out the Nov-Dec sale.)

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Book Promo Sites: My 2024 Results

Here’s my annual analysis of my marketing efforts. This is pretty much all that I do in the way of marketing: I run a promo every month in a different email/newsletter.

The bar graphs are screenshots from my Amazon KDP reports. Each blue bar shows the total number of books that were ordered that month. Since I have a six-book series, the full-series promo at Written Word Media always brings in the most orders. A full-series promo is pricey at $170, but cost-effective for promoting the six books all at one time. Once they start reading, people tend to buy every book in the Waterspell series. Thank you, dear readers! 

In 2024, I again branched out from my regulars (Book BarbarianFussy LibrarianWritten Word Media, Hello Books, and EReader News Today). I added Robin Reads to the rotation, and it did well. I discovered Robin Reads via this handy, helpful list of Recommended Book Promo Sites by Nicholas Erik. Thank you, Nicholas!

My Bargain Booksy experiment (February 2024) was a flop because I did not discount The Karenina Chronicles from its list price of $3.99. I thought that was a bargain price already, but Bargain Booksy subscribers disagreed. The next time I try it, I will drop the price to $1.99, which is as low as I go.

To see how my choices and experiences have evolved over time, you can look at my earlier posts on this subject — 2023’s Book Promo Sites: Ranked and Updated, 2022’s Book Promotion Sites: Ranked, and back to 2021 when I was Focusing the Plan.

I hate marketing and I’m really bad at it. Running paid promos in newsletters is the easiest and most effective approach I have found. Most of these promos cost $45 to $65. I budget to run one a month (rotating among these sites, and sometimes doubling up with less-expensive ads at BookDoggy and ManyBooks). When funds allow, I splurge on a $170 Written Word Media full-series promo. 

What promo sites do you recommend? What have your experiences been with pay-per-click ads at Amazon, BookBub, and Facebook? I have tried those, but I’ve found them to be way overpriced and ineffective for my books.

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Online Identity Housekeeping

Regularly updating one’s author bio is an entirely tedious but necessary part of the interconnected online world. Every time I have a new book coming out (and I do! November 19!) I chase down all of the sites where my little biography appears. I’ve now spent the better part of a week doing this mind-numbing task.

In hopes of simplifying the process for any necessary future updates, I’ve created a list. Google finds most of these, but not all. Some of the more obscure locations were sporting badly outdated info. With this list to remind me, perhaps I’ll more easily catch them all, the next time I must refresh my online presences. (“What has it got in its presences?”)

Also my distributors, Draft2Digital and Lightning Source, so that booksellers who use their databases will pick up the most recent author info.

Also Google Play Books (the catalog of which, like Lightning Source, must be updated individually <sigh> since the Google Partner Center does not have one universal Author Profile option that applies to every book in an author’s catalog):

With this many individual places to update, you would think that I’d be absolutely certain of the wording I want in my “official author bio.” But after a week of updating myself everywhere, I’m already wondering if I’ve included too many details, and will the info be stale before my coffee gets cold? <sigh>

Author Bio: Deborah J. Lightfoot

Castles in the cornfield provided the setting for Deborah J. Lightfoot’s earliest flights of fancy. On her father’s farm in Texas, she grew up reading tales of adventure and reenacting them behind ramparts of sun-drenched grain. She left the farm to earn a degree in journalism and write award-winning books of history and biography. High on her bucket list was the desire to try her hand at the genre she most admired. The result is Waterspell, a complex, intricately detailed fantasy comprising the original four-book series (Warlock, Wysard, Wisewoman, Witch). In the “Nina sequels” to that earlier quartet — The Karenina Chronicles and The Fires of Farsinchia — new generations of powerful wysards carry the saga into the magical future of an ancient world. Having discovered the Waterspell universe, the author finds it difficult to leave. 

Lightfoot is a professional member of the Authors Guild. She still lives in rural Texas. Find her on Instagram @booksofwaterspell and explore her overflowing, catch-all website at waterspell.net.

"What to do with too much information is the great riddle of our time." Theodore Zeldin
“What to do with too much information is the great riddle of our time.” Theodore Zeldin

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Snipped Scenes: The Fires of Farsinchia Outtakes

As I work back through my old notes for my novel-in-progress—notes scribbled on scraps of paper, some dating back a year—I find bits that I’m not sure can be incorporated sensibly into the Fires manuscript, but I’m reluctant to trash these bits. Therefore, I’m saving them here, just in case I’m inspired to use them in my final editing passes. “Kill your darlings,” they say. Eliminate any part of your writing—scenes, sentences, descriptions—that you love, but which don’t serve your story. I’m not ready to decapitate the following, so they’ll stay here for now, awaiting their fate.

On the Void’s Time-Warping

On Nina’s Permanent Departure from the Island World

Where Is Nina’s Sword?

Nina’s rapier figured prominently in The Karenina Chronicles (Waterspell Book 5). But in The Fires of Farsinchia (Book 6), it’s nowhere to be seen. That’s because, at the end of KC, Nina had left it at home in Ruain. Thus, she doesn’t have it with her when she makes the leap back through the void to the Ore Hills, at the beginning of Fires.

On Wolfram as Courier

A novel is like an iceberg. Much of the story is out of the reader's sight, known to the author but hidden in the depths.
A novel is like an iceberg. Much of the story is out of the reader’s sight, known to the author but hidden in the depths.

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Book Promo Sites: Ranked and Updated

Here’s my annual analysis of my marketing efforts. This is pretty much all that I do in the way of marketing: I run a promo every month in a different email/newsletter.

The bar graph is screenshot from my Amazon KDP reports. Each blue bar is the total number of books that were ordered that month. Since I have a five-book series, the full-series promo at Written Word Media always brings in the most orders. People tend to buy every book in the Waterspell series. I love my readers. 💙

In 2023, I branched out a little from my regulars (Book Barbarian, Fussy Librarian, Written Word Media). I added Hello Books to the rotation, and will continue to use them. EReader News Today was also new on my list in 2023, and it did well. GoodKindles, however, was a complete bust. They’re off my list forever. With BookRaid, I have seen diminishing returns over the two or three years that I’ve been advertising there. Not sure they’re worth the money any more.

A full-series promo at Written Word Media continues to deliver the best results. It’s pricey at $170, but cost-effective for promoting the five books in the Waterspell series all at one time. Written Word Media offers several promo options. I tried their “Readers’ List” promo for the first time in August 2023, with disappointing results. Even combined with a concurrent Book Barbarian promo, the $125 “Readers’ List” email blast failed to produce the number of book orders that the $170 full-series promo brought me.

To summarize, this is how I’ll rank the effectiveness of these sites, in terms of the book orders they brought me at Amazon and how much I paid for each promo:

  1. Written Word Media full-series (Fantasy/Paranormal Series Promotion)
  2. EReader News Today
  3. Hello Books
  4. Book Barbarian
  5. Fussy Librarian
  6. Written Word Media “Readers’ List”
  7. BookRaid
  8. GoodKindles (a failure, so I’m not linking to it)

To see how my choices and experiences have evolved over time, you can look at my earlier posts on this subject — 2022’s Book Promotion Sites: Ranked, and back to 2021 when I was Focusing the Plan.

Since I hate marketing and I’m really bad at it, running promos this way is the easiest and the most effective approach I have found. Most of these promos cost $45 to $65. I budget to run one promo a month (rotating among these sites, and sometimes doubling up with less-expensive ads at BookDoggy and ManyBooks). Occasionally I splurge on a $170 Written Word Media full-series promo. I was an election clerk in November 2023 and got paid $188 for the day’s work. That will buy a promo. 😁

What promo sites do you recommend? What have your experiences been with pay-per-click ads at Amazon, BookBub, and Facebook? I tried those, but I found them to be way overpriced and ineffective for my books.

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Filed under Books and Readers, Discoverability, Waterspell fantasy trilogy, Writers

The Joy of Book Signings

Readers who have followed my writerly journey will remember that I hit a dry spell between 2012 and 2020. I wasn’t writing during those years. Promoting my work was the last thing on my mind. I was emotionally, mentally, and physically unavailable for any kind of bookish event.

Which is why I was both excited and nervous about participating in an author event sponsored by the local public library. It wasn’t just a book-signing opportunity. The 10 participating authors also presented a mini-workshop on Getting Started Writing, Overcoming Writer’s Block, Avoiding Common Errors, and Getting Published.

Nerves and eagerness led me to over-prepare, as I do. I had new posters printed for my book table. I obsessed over what I should wear. I actually practiced—in front of a mirror—my five-minute talks on two of those topics.

It all went fine, of course. Book-signings and writing workshops are like riding a bicycle: once you learn, you don’t forget. I fell back into it like the old pro I am. Prior to 2012, I’d done a bunch of author events and writing conferences.

Here are a few pictures from my “comeback.” It was fun, and I’m glad to go back on the circuit.

The dress rehearsal of my table. I laid it all out in my dining room a few days before repeating the exercise at the library event.

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Self-Editing: Bringing Out Your Best

I’ve been invited to speak at an event for local writers and participate in a mini-workshop on “How to Fix Common Writing Errors.” As it happens, I published a little e-book on that subject, several years ago. The invitation reminded me to take a fresh look at what I’d written back then.

I’m pleased to report that the little book holds up. It’s aged well, and it offers solid advice: so much so, that I’ll be taking my own advice when I return to editing my work-in-progress.

The ebook is free at Smashwords:

If the Download button in the graphic doesn’t work, you can find my little book of advice here: 

Self-Editing: Bringing Out Your Best

I hope you find it useful.

My fresh reread and re-edit of my own advice has reminded me of things I need to watch out for, as I return to my WIP. Is it possible that I’ve grown a little complacent, maybe a little sloppy in recent years? I’m grateful for the speaking invitation that has motivated me to revisit the basics. Every writer benefits from a refresher course.

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What Makes Great Dialogue?

Dialogue should sound natural—like real people talking. Or more precisely, like really interesting real people talking.

Strive to write dialogue as the natural outcome of the characters’ needs, desires, thoughts, personalities, reactions, and relationships. Don’t use it to dump information on the reader or, even worse, use it just to break up long passages of narrative.

Avoid commonplace dialogue—characters taking up space saying empty things like “Hi, how are you?” and “Fine, how are you?”

Literary agent Noah Lukeman wrote in his classic book, The First Five Pages:

“The presence of commonplace dialogue means the manuscript as a whole will need a lot of cutting: if there is one extraneous line of dialogue on the first page, by the rule of manuscripts, you will also find one extraneous line on each page to come.”

According to Lukeman:

“Dialogue is a powerful tool, to be used sparingly, effectively and at the right moment.”

I greatly admire Ursula Le Guin. (If you don’t know her work, read the Earthsea books—you’ll be swept away.) For examples of pitch-perfect dialogue, see her Tales From Earthsea. Below is an excerpt. Study it and see all that it does, the many levels on which this dialogue succeeds.

We learn the personalities of father and son. The son is quiet, he doesn’t say much. He’s subject to his father’s will, but he’s hoping his old man will stop pressuring him. The father is obviously conflicted: proud of his son’s gift, but disappointed that it doesn’t make the boy suitable to follow in his dad’s footsteps in the family business. The father is also in awe of his child’s talents. We learn so much from this dialogue, and the whole exchange rings true. Believable personalities are revealed.

Also study this passage for examples of how to punctuate dialogue, and how to break up the speaking with a little action. People move around, gesture, pause. They don’t just stand and talk.

The next morning Golden told his son again that he must think about being a man.

“I have thought some about it,” said the boy, in his husky voice.

“And?”

“Well, I,” said Diamond, and stuck.

“I’d always counted on your going into the family business,” Golden said. His tone was neutral, and Diamond said nothing. “Have you had any ideas of what you want to do?”

“Sometimes.”

“Did you talk at all to Master Hemlock?”

Diamond hesitated and said, “No.” He looked a question at his father.

“I talked to him last night,” Golden said. “He said to me that there are certain natural gifts which it’s not only difficult but actually wrong, harmful, to suppress.”

The light had come back into Diamond’s dark eyes.

“The master said that such gifts or capacities, untrained, are not only wasted, but may be dangerous. The art must be learned, and practiced, he said.”

Diamond’s face shone.

“But, he said, it must be learned and practiced for its own sake.”

Diamond nodded eagerly.

“If it’s a real gift, an unusual capacity, that’s even more true. A witch with her love potions can’t do much harm, but even a village sorcerer, he said, must take care, for if the art is used for base ends, it becomes weak and noxious … Of course, even a sorcerer gets paid. And wizards, as you know, live with lords, and have what they wish.”

Diamond was listening intently, frowning a little.

“So, to be blunt about it, if you have this gift, Diamond, it’s of no use, directly, to our business. It has to be cultivated on its own terms, and kept under control — learned and mastered. Only then, he said, can your teachers begin to tell you what to do with it, what good it will do you. Or others,” he added conscientiously.

There was a long pause.

“I told him,” Golden said, “that I had seen you, with a turn of your hand and a single word, change a wooden carving of a bird into a bird that flew up and sang. I’ve seen you make a light glow in thin air. You didn’t know I was watching. I’ve watched and said nothing for a long time. I didn’t want to make too much of mere childish play. But I believe you have a gift, perhaps a great gift. When I told Master Hemlock what I’d seen you do, he agreed with me. He said that you may go study with him in South Port for a year, or perhaps longer.”

“Study with Master Hemlock?” said Diamond, his voice up half an octave.

“If you wish.”

“I, I, I never thought about it. Can I think about it? For a while — a day?”

“Of course,” Golden said, pleased with his son’s caution. He had thought Diamond might leap at the offer, which would have been natural, perhaps, but painful to the father, the owl who had — perhaps — hatched out an eagle.

(From “Darkrose and Diamond,” Tales From Earthsea, copyright 2001 by Ursula K. LeGuin)

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How to Handle Mean Reviews

They’re inevitable. Every writer gets them. Even rich and famous authors get bad reviews.

Some of the best advice I’ve ever read, on how to handle the trolls, comes from Julia Whelan at Writer Unboxed. I excerpted some of her comments to give ’em the Canva treatment. But every writer will do well to read her entire post.

Julia Whelan quote 1

Julia Whelan is a screenwriter, lifelong actor, and award-winning audiobook narrator of more than 500 titles. Her performance of her own debut novel, the internationally best-selling My Oxford Year, garnered a Society of Voice Arts award. She is also a Grammy-nominated audiobook director, a former writing tutor, a half-decent amateur baker, and a certified tea sommelier. Her new book, Thank You for Listening—about a former actress turned successful audiobook narrator who has lost sight of her dreams and her journey of self-discovery, love, and acceptance when she agrees to narrate one last romance novel—released in August 2022.

Julia Whelan quote 2

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Write Every Day: Bad Advice?

“Write every day” is standard advice to writers. We’ve all heard it. I used to feel guilty because I do NOT write every day. I regarded my failure to do so as … well, a failure.

Now I know better. After eight books with a ninth in progress, I know what pattern or schedule works for me. I’m a binge writer, an all-or-nothing kind of wordsmith. When I’m writing, I don’t want to do anything else except drink coffee, eat when I start getting the shakes, and sleep when I must. That kind of intensity is productive, but exhausting. I can only keep it up for three days. Then, I must have a break.

Today was my non-writing day of “rest.” I’ve spent it doing a bunch of things that writers must do:

  • Checked Goodreads for new reviews (and found a lovely one)
  • Checked on my audiobook sales via Findaway Voices (and found a good number of new sales)
  • Found a new link for my audiobook at Hoopla
  • Found a new link for all four books of the Waterspell series at Overdrive / Libby
  • Updated my Books2Read universal book links (UBLs) with those new links
  • Scheduled a December 16 book promo with The Fussy Librarian
  • Communicated with my local library about adding Waterspell to their catalog
  • Made a new Bookstagram graphic with the lovely Goodreads review
  • Wrote this blog post

Waterspell review at Goodreads October 2022Additionally, I fulfilled my obligations to a save-American-democracy group in which I’m active in the area of Communications. And: I watched the Jan. 6 Committee Hearing on PBS. Busy day!

Would I have wanted to break away from my work-in-progress to do any of these things? Absolutely not. I suppose there are writers who can write fiction for just 4 hours in a day, and then put the book out of their mind, to focus on such mundane tasks as I’ve listed above. I’m not one of those writers. A far more productive approach, for me, is to devote whole days at a stretch to my writing, and to nothing else.

At the end of three intense days, I’m totally ready to turn my mind to less taxing tasks. By the same token, after one or two days of necessary but boring administrative/business work, I’m eager to throw myself back into the world of my imagination.

“Write every day” is a recipe for burnout, in my opinion. If you’re really into the story and the people you’re writing about, your mind and psyche can’t keep you deeply “in character,” indefinitely. You need a break. You need to come up for air, and spend a little time away from the story so you can return to it, refreshed. And unless you’re able to afford a personal assistant who can handle all of your non-writing jobs, you need to set aside time to tackle your To-Do list.

Don’t cut into your writing time to do those boring jobs. Hold your writing days sacrosanct. Set your phone to Do Not Disturb and commit yourself to do nothing except Write.

But don’t “write every day.” You’ve got other things to do.

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