Category Archives: Writers

Book Launch To-Do List

When you’re stretched a little too thin, this is the sort of thing that happens. The president of an organization in which I’m active asked if I would update the design for a billboard that our group intends to display in October. In October! That’s so far in the future, it’s barely on my calendar. When I got her message, I sort of lost it, and I texted her back in a tone that was about as snappish as I’m able to be with such a good friend as she is. I wrote:

Yes, I’ll update the billboard design, but later. My March priorities:

😊 Support the March 18 launch of my new book. Social media, blogging, creating “Buy” links to the various retailers for both editions, ebook and paperback … the to-do list is long.
😵 Shepherd a $300 box of the paperbacks through UPS so the driver doesn’t leave the box sitting on the country lane outside my gate, in the rain this week.
😍 Wish for a friend to organize a book-launch party for me, maybe after the County Convention on March 21. I should have books in hand by then, and will be ready to sell and autograph them. $15 each, and each comes with a lovely print of a professionally drawn map of the book’s setting. (They retail for $18. For everybody who gives me $18, I’ll donate $3 to the scholarship fund.) Know anybody who might organize a book-launch party for me? 😉
🙏 Recruit more Safety & Security volunteers for our local No Kings protest on March 28. We have a Safety Lead plus ONE de-escalator. We need more people with the ability to stay calm and collected around MAGA hecklers. Know anybody with calmer-downer skills? ClearChannel won’t need the new billboard design until September. We have all summer on it. Let me survive March before I give it any more time or attention. 🙏

One Step at a Time

Happily, my friend was not offended by my somewhat snappish, whiny response. 😊 And after a good night’s sleep, I can tackle my to-do list in a calmer, more methodical manner. One step at a time.

Social Media: For me, that’s pretty much Facebook and Instagram, where I’m constantly stymied by the algorithms. If my post mentions “pre-order” or “where to buy” or “available wherever books are sold,” the algorithms cut the audience to nothing. I’m sure I should be more active on Goodreads and BookBub, but neither of those stir my interest. I tend to forget about my Amazon Author page, and I’m not convinced that many readers ever look at it. Any and all advice is welcome — let me hear from you if you’ve solved the puzzle of social media.

Blogging: That’s this, my scattershot blog which serves more as an online diary, a collection of random thoughts that are of limited interest to anyone except me, I fear. But I keep on, because some people do find and appreciate my annual reports about the effectiveness of book-promo sites. Those summaries are my small contribution to the writing community.

“Buy” Links: For my new book, those may be found at Books2Read.com/AdverseReactions. The ebook edition is currently available at 10 retailers. The paperback is available from Bookshop, Amazon, and Barnes & Noble.

My $300 Box of Books: It’s on the way! UPS tells me it’s on the truck for delivery today. And though the sky is heavily overcast, the soaking rain from last night has stopped. A cold front is due through by midday, which will clear away the clouds but bring gusty winds. If my luck continues to hold, I’ll have the box of books inside and safely dry before the front arrives. 🙏

UPDATE ON THE BOX: The Universe continues to smile on my latest endeavor! 💫 My big box of author’s copies and pre-orders arrived this morning AFTER the rain had stopped and BEFORE the cold front comes to blow us off our feet this afternoon. 🎉 That perfect timing, combined with the snakeskin which was earlier shed in my garage (a hat-tip to my male-main-character’s hatband), makes me think the great grand Universe might be on my side with this book. 😁

Paperback Sales and Very Little Profit: I paid $300 for 24 books, ordered direct from the printer. If I sell them for $15 each ($3 off the list price) I’ll make a grand profit of $60 on the carton. That’s $2.50 a book. And people wonder why writers are poor.

The Swag: In my snippy response to my friend, I mentioned “a lovely print of a professionally drawn map of the book’s setting.” Here’s the map, by Tiffany Munro, cartographer, of Feed the Multiverse. I’m having the map printed on heavy, glossy paper, and everybody who buys a book from me in person will get a copy. 😍 It’s quite a lovely piece of work.

Fighting Fascism: ADVERSE REACTIONS: A Novel of the Paranormal is “Dedicated to every antifascist who joined the fight, from 2025 on, to defend American democracy against would-be dictators.” From that, readers may safely assume that I’m an antifascist, and I’m in the fight. Of course I’ll be in the street protesting the current badministration.

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My Goodreads “Review” of ADVERSE REACTIONS

Adverse Reactions: A Novel of the ParanormalAdverse Reactions: A Novel of the Paranormal by Deborah J. Lightfoot

Is one actually allowed to “review” their own book at Goodreads? Well, after a fashion. There’s a space for the author to leave comments, but it’s considered bad form (by most people, anyway) for the author to give the book a star rating. (I’d five-star it, naturally, but I’m biased.)

Here’s my “review,” copied from the book’s Goodreads page:


Adverse Reactions is the only true standalone novel I’ve ever written (although the fifth book in my Waterspell series, The Karenina Chronicles, reads as a standalone). Adverse Reactions: A Novel of the Paranormal began life in 2005 with a 24,000-word partial manuscript that stayed in a file cabinet for 20 years. The story never let go of me though, and finally I’d lived enough life and learned enough craft and gained enough understanding of people and history to finish what I’d started. I would really love for people to read this book. I’m proud of it. 😁

“This novel is immediately immersive, with an opening scene that sucks readers in with vivid sensory detail and a great sense of suspense.” —The Black List

“Thematically rich, as Devin faces constant self-doubt but eventually comes to find empowerment in the unique abilities that have made her an outcast.” —The Black List

“Relevant to the current situation in the world. Ostracizing others who are different out of fear and ignorance. Cruelty and inhumanity.” —ARC Reader

View all my reviews

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ADVERSE REACTIONS: “Immediately immersive and thematically rich”

Today I received some personal good news that I NEEDED! An evaluation score of 8 from an industry professional at The Black List! 🎉

To explain my thrillment, I must first explain The Black List. It’s a “prominent online platform where screenwriters, playwrights, and novelists connect with film, TV, and publishing industry professionals, allowing writers to host scripts/manuscripts, get feedback from vetted readers, and gain exposure to agents, managers, and producers, originally stemming from an annual survey of best unproduced screenplays and now a major hub for discovering new talent and projects. It helps writers get their work seen by industry insiders, offering services like professional evaluations.”

I requested an evaluation of my latest novel, the not-yet-published ADVERSE REACTIONS, and got a glowing response. “Congratulations on your recent evaluation by our reader,” said the email. “Fewer than 5% of the projects hosted on the site have received an overall score of 8 or above.”

The publishing industry professional who reviewed my book gave it an overall score of 8 (out of 10) and posted this:

Strengths

“This novel is immediately immersive, with an opening scene that sucks readers in with vivid sensory detail and a great sense of suspense. In fact, the sensory detail of the book’s prose is one of its strongest qualities … Adverse Reactions is also thematically rich, as Devin faces constant self-doubt but comes to find empowerment in the unique abilities that have made her an outcast. In some ways, the book feels like an extended metaphor about how mental illness is treated in today’s world and what it means to embrace one’s neurodivergence. There is also compelling thematic commentary on modern psychiatric practices and treatment methods, with the author skillfully exploring the negative consequences of supposedly ‘getting well.’ … This novel has few weaknesses.”

Wow! THAT is the sort of reaction that restores my faith in … well, in myself. I have agonized over this book. I started it in 2005; wrote a rough 24,000 words, then shelved it for 20 years; finally “finished” it in 2026.

Now I wait to see if any publisher or filmmaker shows interest in the book. The Black List is sending my work out for additional evaluations, and if the overall score remains at 8 or above, the book will get featured (top-listed) where more industry pros will see it. I’m not getting my hopes up, but this validation of my writing was a great thing to come home to, on the heels of my grocery run this morning. 😍

Prospects

The professional reader’s evaluation closed with an analysis of the book’s prospects. I’m both excited and frustrated by the evaluator’s conclusion:

Adverse Reactions would likely perform quite well among adults and young adults alike. Its accessible style of prose and teenaged protagonist would likely endear it to younger readers, whereas its mature themes and technical accomplishments would likely go a long way with older readers. It would certainly make sense to at least start by marketing the book to pre-existing fans of supernatural/fantasy books, perhaps at special conferences or bookstores that cater to these genres; however, because of the book’s literary merit it could definitely attract readers who would not normally consider themselves ‘genre readers.’ For this reason, it would be important to make sure the book receives coverage from reputable book-related publications and/or prominent figures in the literary community.”

Well, OK. I can certainly market the book to pre-existing fans of supernatural/fantasy books, most especially the loyal readers of my Waterspell series. If I self-publish, I might be able to get it into bookstores and possibly hand-sell it at conventions and the like. But how in the world do I get coverage from reputable book-related publications or prominent figures in the literary community? If I had those kinds of insider connections, I’d be enjoying a great deal more financial success in my writing career. It goes back to who you know, and I don’t know many people. I’m an introvert and a bit of recluse. <sigh>

But all of that aside, I’m absolutely delighted to get an enthusiastic evaluation from a publishing industry professional. I long ago gave up submitting my work to agents and editors, who take forever to respond, if they deign to respond at all. The Black List removes the tedium of old-fashioned manuscript submission. Their roster of professional readers will respond in one week, or within three weeks at the latest. It’s not free, nor especially cheap. Evaluations cost $150. But Guild members (Writers Guild of America or The Authors Guild) get a substantial discount. I’ve belonged to The Authors Guild since 1995, and thus I paid $120 for the pro evaluation. And because it scored an 8, The Black List is giving me two additional reviews for free! That’s a pretty great deal. 😍

The Black List

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Book Promo Sites: My 2025 Results

Here’s my annual analysis of my marketing efforts. This is pretty much all that I do in the way of marketing: I run (or try to run) a promo every month in a different email/newsletter.

The bar graphs are screenshots from my Amazon KDP reports. Each blue bar shows the total number of my books that were ordered that month. Since I have a six-book series, the full-series promo at Written Word Media tends to bring in the most orders. A full-series promo is pricey at $170, but cost-effective for promoting six books at one time.

2025 was a case study in what happens to my sales when I DON’T run a promo. I was so shocked and discombobulated by events in Spring 2025, following the inauguration of cheetolini, I forgot all about scheduling promos. As a result, my March-April-May sales were flat-flat-flat.

To perk things up, I scheduled a short stack in June, running a promo at Robin Reads on June 18, followed by the Fussy Librarian on June 20. July got skipped, but my Full Series Promo at Written Word Media on August 31 continued to produce results into September.

To finish the year on a rising note, I scheduled another double-promo in November: BookRaid and Robin Reads. Then wrapped things up in December with the always-reliable Book Barbarian, a site that specializes in fantasy and science fiction.

Overall, my ebook and print sales were down in 2025. My best results came from audiobook sales. My Featured Audiobook Deal at Chirp was a wild success, by my standards. I don’t know if Chirp (BookBub) was impressed by the final tally of the month-long sale, but it was definitely a boost to my spirits and my income, seeing hundreds of audiobooks sell, and gaining several nice new reviews.

In 2026, I hope to return to a regular monthly promo, adding EReader News Today back into the mix. I missed ENT entirely in ’25, but I’ve submitted Book 1 of my Waterspell fantasy series for a January spot there, in hopes of grabbing a place before their month’s newsletters fill up.

Most of these promos cost $45 to $65. Doable on a budget, even mine.

To compare these results with what I’ve experienced in earlier years, check out these posts:

I hate marketing and I’m really bad at it. Running paid promos in newsletters is the easiest and most effective approach I have found. What promo sites do you recommend? What have your experiences been with pay-per-click ads at Amazon, BookBub, and Facebook? I have tried those, but I’ve found them to be way overpriced and ineffective for my books.

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Going Wide with Audiobook Distribution

As if creating an audiobook isn’t challenging enough, distributing it to retailers is a more complicated and unstable process than it ought to be. In June 2022 when the four-book boxed set of my Waterspell fantasy series was ready for release, I went with Findaway Voices as my distributor because I knew the name. At that time, I had not heard of Author’s Republic. Knowing that I wanted to go wide and not limit myself to the evil Amazon-Audible empire, I liked Findaway for its distribution model. It would get my audiobook into Chirp, Apple, Kobo, Barnes & Noble, and a bunch of audio retailers I’d never heard of, like Storytel and Downpour.

INaudio audiobook retailer distribution list
(INaudio’s Supposed Distribution Network)

Change Is Inevitable?

Alas, things kept shifting at Findaway. I had hoped to use them for production services, but Findaway dropped that service without even announcing they were dropping it. Their onetime narrator marketplace just disappeared off their website. Very fortunately for me, I then found the Usound audiobook recording service. From Usound’s roster of top talent, I snagged the amazing Simon de Deney to narrate the Waterspell boxed set, and the wonderful Hannah Eggleton to narrate the linked sequel, The Karenina Chronicles. Both of those professionals did excellent work.

But then, Spotify (yuck!) acquired Findaway in 2022, and I didn’t like Spotify’s reputation for paying musicians a pittance. I stuck around, though, because my audiobooks were still being distributed by the merged Spotify/Findaway entity to all known retailers, and I didn’t much care that my sales at Spotify were nearly nonexistent.

But THEN, in Autumn 2025, Spotify disengaged itself from Findaway, and the old Findaway Voices was rebranded once again as Voices by INaudio (led by Findaway veterans Blake Squires and Ralph Lazaro). I pretty quickly noticed a diminishment in the “off-brand” retailers to which my audiobooks were supposedly being distributed. They disappeared entirely from Libro.fm, and some of the links in INaudio’s “Retailer Link Tool” go nowhere. To be fair, however, I saw no disruption in the distribution to the major players such as Audible, Apple, Chirp, Kobo, and Barnes & Noble.

The Future of INaudio … and Me

I’m sticking with Voices by INaudio, for now, because a review at Reedsy.com says:

  • INaudio executives are reportedly planning to relaunch audiobook production services in the future.
  • They also want to bring back giveaway codes to help authors get downloads and reviews. 

Both of those developments will be very welcome. In the meantime, I’m keeping an eye on my royalty statements from INaudio.

And I’ve said good riddance to artist-abusing Spotify. I have withdrawn my audiobooks from Spotify, to protest that platform’s immoral and tone-deaf decision to run recruitment ads for ICE, America’s racist Gestapo. My audiobooks remain available at other retailers.

(But only at Chirp are they on sale at really low, low prices in Autumn 2025. Such deep discounts will not soon be repeated, so you might want to check out the Nov-Dec sale.)

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Book Promo Sites: My 2024 Results

Here’s my annual analysis of my marketing efforts. This is pretty much all that I do in the way of marketing: I run a promo every month in a different email/newsletter.

The bar graphs are screenshots from my Amazon KDP reports. Each blue bar shows the total number of books that were ordered that month. Since I have a six-book series, the full-series promo at Written Word Media always brings in the most orders. A full-series promo is pricey at $170, but cost-effective for promoting the six books all at one time. Once they start reading, people tend to buy every book in the Waterspell series. Thank you, dear readers! 

In 2024, I again branched out from my regulars (Book BarbarianFussy LibrarianWritten Word Media, Hello Books, and EReader News Today). I added Robin Reads to the rotation, and it did well. I discovered Robin Reads via this handy, helpful list of Recommended Book Promo Sites by Nicholas Erik. Thank you, Nicholas!

My Bargain Booksy experiment (February 2024) was a flop because I did not discount The Karenina Chronicles from its list price of $3.99. I thought that was a bargain price already, but Bargain Booksy subscribers disagreed. The next time I try it, I will drop the price to $1.99, which is as low as I go.

To see how my choices and experiences have evolved over time, you can look at my earlier posts on this subject — 2023’s Book Promo Sites: Ranked and Updated, 2022’s Book Promotion Sites: Ranked, and back to 2021 when I was Focusing the Plan.

I hate marketing and I’m really bad at it. Running paid promos in newsletters is the easiest and most effective approach I have found. Most of these promos cost $45 to $65. I budget to run one a month (rotating among these sites, and sometimes doubling up with less-expensive ads at BookDoggy and ManyBooks). When funds allow, I splurge on a $170 Written Word Media full-series promo. 

What promo sites do you recommend? What have your experiences been with pay-per-click ads at Amazon, BookBub, and Facebook? I have tried those, but I’ve found them to be way overpriced and ineffective for my books.

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Online Identity Housekeeping

Regularly updating one’s author bio is an entirely tedious but necessary part of the interconnected online world. Every time I have a new book coming out (and I do! November 19!) I chase down all of the sites where my little biography appears. I’ve now spent the better part of a week doing this mind-numbing task.

In hopes of simplifying the process for any necessary future updates, I’ve created a list. Google finds most of these, but not all. Some of the more obscure locations were sporting badly outdated info. With this list to remind me, perhaps I’ll more easily catch them all, the next time I must refresh my online presences. (“What has it got in its presences?”)

Also my distributors, Draft2Digital and Lightning Source, so that booksellers who use their databases will pick up the most recent author info.

Also Google Play Books (the catalog of which, like Lightning Source, must be updated individually <sigh> since the Google Partner Center does not have one universal Author Profile option that applies to every book in an author’s catalog):

With this many individual places to update, you would think that I’d be absolutely certain of the wording I want in my “official author bio.” But after a week of updating myself everywhere, I’m already wondering if I’ve included too many details, and will the info be stale before my coffee gets cold? <sigh>

Author Bio: Deborah J. Lightfoot

Castles in the cornfield provided the setting for Deborah J. Lightfoot’s earliest flights of fancy. On her father’s farm in Texas, she grew up reading tales of adventure and reenacting them behind ramparts of sun-drenched grain. She left the farm to earn a degree in journalism and write award-winning books of history and biography. High on her bucket list was the desire to try her hand at the genre she most admired. The result is Waterspell, a complex, intricately detailed fantasy comprising the original four-book series (Warlock, Wysard, Wisewoman, Witch). In the “Nina sequels” to that earlier quartet — The Karenina Chronicles and The Fires of Farsinchia — new generations of powerful wysards carry the saga into the magical future of an ancient world. Having discovered the Waterspell universe, the author finds it difficult to leave. 

Lightfoot is a professional member of the Authors Guild. She still lives in rural Texas. Find her on Instagram @booksofwaterspell and explore her overflowing, catch-all website at waterspell.net.

"What to do with too much information is the great riddle of our time." Theodore Zeldin
“What to do with too much information is the great riddle of our time.” Theodore Zeldin

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Snipped Scenes: The Fires of Farsinchia Outtakes

As I work back through my old notes for my novel-in-progress—notes scribbled on scraps of paper, some dating back a year—I find bits that I’m not sure can be incorporated sensibly into the Fires manuscript, but I’m reluctant to trash these bits. Therefore, I’m saving them here, just in case I’m inspired to use them in my final editing passes. “Kill your darlings,” they say. Eliminate any part of your writing—scenes, sentences, descriptions—that you love, but which don’t serve your story. I’m not ready to decapitate the following, so they’ll stay here for now, awaiting their fate.

On the Void’s Time-Warping

On Nina’s Permanent Departure from the Island World

Where Is Nina’s Sword?

Nina’s rapier figured prominently in The Karenina Chronicles (Waterspell Book 5). But in The Fires of Farsinchia (Book 6), it’s nowhere to be seen. That’s because, at the end of KC, Nina had left it at home in Ruain. Thus, she doesn’t have it with her when she makes the leap back through the void to the Ore Hills, at the beginning of Fires.

On Wolfram as Courier

A novel is like an iceberg. Much of the story is out of the reader's sight, known to the author but hidden in the depths.
A novel is like an iceberg. Much of the story is out of the reader’s sight, known to the author but hidden in the depths.

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Book Promo Sites: Ranked and Updated

Here’s my annual analysis of my marketing efforts. This is pretty much all that I do in the way of marketing: I run a promo every month in a different email/newsletter.

The bar graph is screenshot from my Amazon KDP reports. Each blue bar is the total number of books that were ordered that month. Since I have a five-book series, the full-series promo at Written Word Media always brings in the most orders. People tend to buy every book in the Waterspell series. I love my readers. 💙

In 2023, I branched out a little from my regulars (Book Barbarian, Fussy Librarian, Written Word Media). I added Hello Books to the rotation, and will continue to use them. EReader News Today was also new on my list in 2023, and it did well. GoodKindles, however, was a complete bust. They’re off my list forever. With BookRaid, I have seen diminishing returns over the two or three years that I’ve been advertising there. Not sure they’re worth the money any more.

A full-series promo at Written Word Media continues to deliver the best results. It’s pricey at $170, but cost-effective for promoting the five books in the Waterspell series all at one time. Written Word Media offers several promo options. I tried their “Readers’ List” promo for the first time in August 2023, with disappointing results. Even combined with a concurrent Book Barbarian promo, the $125 “Readers’ List” email blast failed to produce the number of book orders that the $170 full-series promo brought me.

To summarize, this is how I’ll rank the effectiveness of these sites, in terms of the book orders they brought me at Amazon and how much I paid for each promo:

  1. Written Word Media full-series (Fantasy/Paranormal Series Promotion)
  2. EReader News Today
  3. Hello Books
  4. Book Barbarian
  5. Fussy Librarian
  6. Written Word Media “Readers’ List”
  7. BookRaid
  8. GoodKindles (a failure, so I’m not linking to it)

To see how my choices and experiences have evolved over time, you can look at my earlier posts on this subject — 2022’s Book Promotion Sites: Ranked, and back to 2021 when I was Focusing the Plan.

Since I hate marketing and I’m really bad at it, running promos this way is the easiest and the most effective approach I have found. Most of these promos cost $45 to $65. I budget to run one promo a month (rotating among these sites, and sometimes doubling up with less-expensive ads at BookDoggy and ManyBooks). Occasionally I splurge on a $170 Written Word Media full-series promo. I was an election clerk in November 2023 and got paid $188 for the day’s work. That will buy a promo. 😁

What promo sites do you recommend? What have your experiences been with pay-per-click ads at Amazon, BookBub, and Facebook? I tried those, but I found them to be way overpriced and ineffective for my books.

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The Joy of Book Signings

Readers who have followed my writerly journey will remember that I hit a dry spell between 2012 and 2020. I wasn’t writing during those years. Promoting my work was the last thing on my mind. I was emotionally, mentally, and physically unavailable for any kind of bookish event.

Which is why I was both excited and nervous about participating in an author event sponsored by the local public library. It wasn’t just a book-signing opportunity. The 10 participating authors also presented a mini-workshop on Getting Started Writing, Overcoming Writer’s Block, Avoiding Common Errors, and Getting Published.

Nerves and eagerness led me to over-prepare, as I do. I had new posters printed for my book table. I obsessed over what I should wear. I actually practiced—in front of a mirror—my five-minute talks on two of those topics.

It all went fine, of course. Book-signings and writing workshops are like riding a bicycle: once you learn, you don’t forget. I fell back into it like the old pro I am. Prior to 2012, I’d done a bunch of author events and writing conferences.

Here are a few pictures from my “comeback.” It was fun, and I’m glad to go back on the circuit.

The dress rehearsal of my table. I laid it all out in my dining room a few days before repeating the exercise at the library event.

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