Category Archives: Books and Readers

How to Handle Mean Reviews

They’re inevitable. Every writer gets them. Even rich and famous authors get bad reviews.

Some of the best advice I’ve ever read, on how to handle the trolls, comes from Julia Whelan at Writer Unboxed. I excerpted some of her comments to give ’em the Canva treatment. But every writer will do well to read her entire post.

Julia Whelan quote 1

Julia Whelan is a screenwriter, lifelong actor, and award-winning audiobook narrator of more than 500 titles. Her performance of her own debut novel, the internationally best-selling My Oxford Year, garnered a Society of Voice Arts award. She is also a Grammy-nominated audiobook director, a former writing tutor, a half-decent amateur baker, and a certified tea sommelier. Her new book, Thank You for Listening—about a former actress turned successful audiobook narrator who has lost sight of her dreams and her journey of self-discovery, love, and acceptance when she agrees to narrate one last romance novel—released in August 2022.

Julia Whelan quote 2

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Three New Releases in Six Months: Too Fast?

With the dust beginning to settle, I’m surveying my little publishing empire, seeing what has worked and hasn’t worked since January 2022. As a refresher on the timeline of my new releases this year:

WATERSPELL: The Complete Series (Books 1-4) by Deborah J. Lightfoot; audiobook narrated by Simon de DeneyWhat a relief to have all of this frantic effort behind me! Now I can focus on making pretty promotional graphics at Canva to post on social media. I can try to remember to upload new videos to my somewhat neglected YouTube channel. Most importantly, I can start planning a new book.

Too Much, Too Fast?

At this natural pausing point, it behooves me to pause and consider whether releasing three new books or editions in less than six months might have been rushing things a little. If this frantic schedule has left my head spinning, I fear it has also confused my readers.

Waterspell: The Complete Series by Deborah J. LightfootBarely had I begun begging for reviews for Waterspell Book 4: The Witch before I was begging equally earnestly for reviews for The Complete Series boxed set. Some readers, I suspect, got muddled: They didn’t fully grasp that Book 4 is a separate publication from The Complete Series. And thus, they didn’t realize that each publication needs to be reviewed separately. Although Amazon correctly shows The Complete Series (the boxed set) as being one part of the Waterspell series, reviews for each individual book in that series are not immediately visible to shoppers who are looking at any single title in the collection. That is to say: Amazon treats each book (and edition) individually, which creates (in me) a need for readers to take the time to post individual reviews for every book and every edition. A big ask.

Waterspell Book 4: The Witch by Deborah J. LightfootIndeed, that’s a lot to ask of even the most ardent fan. All of my asking—first for the individual Book 4: The Witch, then for the boxed ebook set, and now for the culminating audiobook—has befuddled even me. I’ve no doubt that I’ve raised confusion in the minds of many readers. They (and I) would have benefited from a slower pace of new releases in 2022.

Nevertheless, rushed though it was, I’m delighted to have all of the publishing frenzy done and dusted. The new titles and new editions are out there, readers are finding them, and new reviews are appearing. The six-month sprint is over. Now I settle into the marathon of ongoing, nearly continuous book promotion.

Book Promo Overview

In May, I ranked the promotions I’d used, according to their effectiveness. With another month of experience behind me now, I’m revising two of my earlier estimations. Both of my giveaways—Goodreads and Reader Views—have improved their grades from C to B-minus.

  • Goodreads was a giveaway of 100 Kindle ebooks of The Complete Series. That giveaway has now netted me five-star ratings from two of the winners, along with a very nice review from one of those satisfied readers: “Loved it. Couldn’t put it down. 5 star box set. I may actually reread this because I enjoyed it so much.”
  • Reader Views was a giveaway of physical copies. I’d been disappointed that no recipient of those rather pricey, high-quality paperbacks had responded by word or deed. But on May 28, a winner of a print book posted on Goodreads: “Thank you, Deborah. I loved this novel and can’t wait to start Waterspell 2.” Those few words made everything worthwhile, all the expense and effort of mailing out physical copies.

I hope this doesn’t sound whiny. I’m truly grateful for every review and every star. Readers are busy. I get that. Writing reviews can be hard. I get that, too: I suck at writing reviews. Some of the reviews my books have received have filled me with awe, they’re so insightful and so beautifully written. Me? About all I can ever think to write about a book is: “I liked it.” Too many mandatory book reports in my school days ruined me for writing book reviews, I fear. But every author will value a simple “I liked it” as much as they value a detailed, four-paragraph analysis.

All reviews count. Every review matters.

To sum up: Marketing is hard, it’s expensive, and it’s time-consuming. To ensure that I’m spending my promotional dollars effectively and using my time wisely, I must pause occasionally and analyze how I’m meeting, or not meeting, my goals. At this point in my writing life, my goals are to get more reviews. At present, reviews are more important than sales. Without reviews, books (and audiobooks) won’t sell. First comes the writing/publishing, then the reviews, and THEN the sales.

Quick Links to Post Reviews

If you’re a reader who is inclined to help me out with a new review (or two, or five), I’ll be eternally grateful. 💙 Here are the direct links to post reviews at Amazon:

Waterspell: The Complete Series
Book 1: The Warlock
Book 2: The Wysard
Book 3: The Wisewoman
Book 4: The Witch

These links go to Goodreads:

Waterspell: The Complete Series
Book 1: The Warlock
Book 2: The Wysard
Book 3: The Wisewoman
Book 4: The Witch

Also, if you’d like to review the new audiobook edition, the following retailers will allow you to leave a review without having bought the audiobook there:

Apple
Google
Amazon (but not Audible)
Kobo
Scribd (with free trial)
Downpour
Goodreads

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The Waterspell Audiobook Is Live!

Releasing June 1, 2022
WATERSPELL: The Complete Series
Audiobook

WATERSPELL: The Complete Series (Books 1-4) by Deborah J. Lightfoot; audiobook narrated by Simon de Deney

Am I excited!? Just a little. Well, a lot actually.

This new audiobook is the culmination of decades of work. I started writing Book 1 of Waterspell so long ago, the story seems to have always been in my life. In a sense, I suppose it has been in my life since I learned to read in my childhood. Everything I’ve ever read has probably found its way into this series, in some fashion or other.

But that’s true for all writers, I imagine. We are products of the life we’ve lived, the people we’ve known, the education we’ve received, the work experiences we’ve had, and perhaps most of all the books we’ve read. We write what we know.

Waterspell is deeply personal for me, however. I remember my doubts and my uncertainty as I began the switch from nonfiction to fantasy. As a trained journalist and an award-winning author of history and biography, I wasn’t even sure I could write fiction. Did I know how? I had much to learn, and attentive readers can follow my learning curve through the series. Wordiness, for instance, was my painfully clear weakness in Books 1 and 2. That fault is less apparent in Books 3 and 4.

House in Mexico on Lake Chapala

Our house in Mexico on Lake Chapala

During my years of work on this story, I not only grew as a writer, I gained a deeper sense of my place in the universe. A huge amount of the writing was done while my husband and I lived in Mexico, in a house that I loved, prettily situated on the south side of Lake Chapala, south of Guadalajara. Our time in Mexico was a highlight of my life, an intensely creative eight years. Amid the tropical flowers and greenery that surrounded our house, I gave myself to my writing, tapping my deep subconscious during those quiet nights by the lake, disturbed by nothing, visited by only owls and inspiration.

Fuchsia in Mexican garden

My beloved husband holding a fuchsia for me to photograph in our Mexican garden

After we left Mexico, another seven years would pass before Books 1–3 of Waterspell were published. And then, to my horror, my husband died quite suddenly and unexpectedly, only two months after Book 3 was released. I have written elsewhere about the effects of my grief on my writing; I will not elaborate here, except to say that my husband’s death is, for me, inextricably woven into the very fabric of this series. It is chief among the reasons for my deep personal investment in this story.

The Gift That Started Things Off …

All of this history will perhaps explain why I’m so joyously, deliriously excited about the new audiobook. Readers had been asking me for an audiobook, but I thought the expense of such an undertaking would be beyond my reach. I resisted the idea of even investigating the possibilities, until my sister-in-law gave me an Audible membership for Christmas. The first thing I bought was Lord of the Rings, narrated by Rob Inglis.

What a revelation! A great work of fantasy was elevated, by a masterful job of narration, to a plane of perfection almost beyond my comprehension. That was when I knew I had to pursue an audiobook of my own series, and damn the cost.

… And Now Here We Are

Here we are, on June 1: Release Day! I can hardly wait for the world to hear Simon de Deney’s wonderful work on Waterspell: The Complete Series. I love how Simon connected with the characters. I am deeply grateful that he took on this big project, that he liked the story and my writing, and was willing and able to produce 51 hours of narration. Not a small undertaking! I feel honored to have an actor of Simon’s reputation narrating my novels. 💙

Simon de Deney in studio

Simon de Deney is a professional actor, playwright, director, and audiobook narrator with more than 25 years of broadcast experience and a wide range of acting credits, from feature films to shows in London’s West End. His audiobook work includes Flames Over Frosthelm (Dave Dobson), It Calls from the Forest (multiple authors), and The Story of Wine (Hugh Johnson), for which de Deney was nominated for Best Performance (Factual Audiobook) in the 2022 One Voice Awards (UK). As a writer, de Deney has had several BBC Radio commissions, including “The Way It Is” and “Future Perfect.” He has developed and directed new plays including “Broken Voices,” “Scotch and Water,” and “Late Fragment.” His acting credits include (theatre) “The Madness of George Dubya,” “The Prisoner of Windsor,” “Beneath The Waves,” and “Felix,” as well as television roles in “House of Elliot,” “The Upper Hand,” and “Rose Cottage.” His film credits include Damage, Shining Through, Another Country, and The Selfish Act of Community. Simon de Deney has a Master of Arts degree in Politics, Philosophy and Economics from Oxford University. He lives in London.

This being my first audiobook, I’m not sure what to expect. Will it suddenly just appear in the catalog of every retailer? It’s been available for pre-order at Barnes & Noble, Chirp, AudiobooksNow, and Libro.fm. It’s supposed to show up on June 1 at Apple, Kobo, Walmart, Overdrive, and many others including Audible. But I’ve been warned that Audible lags behind.

So check back here on my website for new links. I’ll post them as I get them.

I will have 100 Giveaway Codes to hand out. Drop me a note (below) if you’d like a free copy of this audiobook!

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Book Promotion Sites: Ranked

Six months ago, in November 2021, I ran my first paid promotion for my novels. My first effective promotion, that is. I’d been experimenting with BookBub but getting nowhere. After concluding that BookBub is overrated and overpriced, I went looking for better, cheaper alternatives and found BookRaid. My single-day November 2021 promotion at BookRaid was far more successful than my ongoing, daily BookBub ads had been to that point, persuading me to drop BookBub entirely.

Waterspell by Deborah J. LightfootSince then, I’ve also run promotions with The Fussy Librarian, ManyBooks, Bookorium, and Freebooksy (Written Word Media). Additionally, I’ve done three smallish Reader Views giveaways of paperbacks, finished one big Goodreads Giveaway of Waterspell: The Complete Series (Kindle edition), offered a 50% discount on the series at Google Books, and made ARCs of the boxed set available free, for the month of April, on NetGalley. Looking ahead, I’ve scheduled a Book Barbarian promo for July 12. (Book Barbarian specializes in SF/fantasy titles.)

Which of these has worked best?

The Prize Goes To …

The hands-down winner (to date) is Freebooksy. At $170 (!) it’s the most expensive promotion that I’ve run, but:
You get what you pay for, as shown in this chart:

Book Promotion Newsletters and Giveaways comparedNot only did Freebooksy outperform all other newsletters by an astonishingly wide margin, notice that even Day 2 of the Freebooksy promo (when folks were opening their email late, on the day after) brought in more orders than The Fussy Librarian did in total. Evidently, Written Word Media has a vastly greater reach than any other book promotion service that I’ve tried. I also appreciate them promoting the entire series (not just Book 1), and continuing to list Waterspell on their website:

Waterspell fantasy series by Deborah J. Lightfoot

My Freebooksy promotion thrilled me by making Waterspell Book 1: The Warlock a No. 1 bestseller in a pair of Amazon categories, and vaulting it to a very respectable second place on yet another Amazon bestseller list:

Waterspell by Deborah J. Lightfoot is an Amazon bestseller

Freebooksy, obviously, must top my list of book promotion sites that truly deliver. I’ll save up to run another promo with them in six months or so. The $170 price tag becomes less of a shocker when I consider that The Fussy Librarian charges $50 for a one-day listing, Book Barbarian is $55, BookRaid is $60, and a one-month NetGalley listing is $50 (when arranged through a NetGalley co-op). A Goodreads Giveaway (if you get it on sale) is $99. A ManyBooks promo is $29.

While there’s no fee to put a book in the Reader Views giveaways, each paperback that I mailed out cost me $10 for the book plus at least $4 postage. I sent out 10 books (one to Canada for a whopping $21 in international postage), bringing my total Reader Views out-of-pocket to about $160 (spread over three months). I’ve no idea whether any of the recipients reciprocated by leaving me a review anywhere. I have no direct evidence that any of them favored me with a review or even a wordless, anonymous rating. Sadly, none of them communicated with me, despite the contact-info sheet that I included with each copy. In future, I’ll think twice before doing another unfiltered, unvetted giveaway of pricey paperbacks.

Book promotion sites rated for effectiveness

The not-knowing about their effectiveness is why I’m giving both Goodreads and Reader Views a so-so C for their giveaways. It’s been nearly two full months since Amazon sent all of the winners at Goodreads their free copies of The Complete Series. So far, only one of those recipients (that I know of) has reciprocated by rating the Waterspell series at Goodreads.

Waterspell by Deborah J. LightfootNetGalley gets a B-minus from me because the reviews there, although they are excellent five-star reviews (like Aria’s pictured here), are far fewer in number than I had anticipated. I was hoping (too optimistically) for 40 or 50 reviews. To date, I’ve received six. I’m deeply grateful for those six highly positive reviews (thank you, Aria and other readers!) but I’m somewhat disappointed that so few of the individuals who requested and received an advance reader copy (ARC) have posted their reviews.

ManyBooks gets a C average from me because my two promos there have not moved the needle very much. They’re nice people to work with though (they gave me a badge!). And they’ve certainly outperformed BookBub (ridiculously expensive and ineffective), Bookorium (useless and now defunct), and my experimental Google Books discount, which has not attracted even one taker. Half price doesn’t appeal? Huh. The 50% discount code expires on May 31. I guess I’ll extend it for another two months, since it’s not costing me a dime.

That’s my report. If you’re an author who’s researching the best promotional sites and methods, I hope that my experiences will help you decide where and how to spend your advertising dollars. May your sales rankings skyrocket!

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Launch Day! WATERSPELL: The Complete Series

April 21, 2022: The 4-in-1 book bundle hits the stores! Before I had my first cup of coffee on Release Day, I was checking the downloads on my Kindle and Nook to be sure the formatting had survived the trip through cyberspace. Especially the complicated Table of Contents that I struggled with, before finally figuring out how to use Word Styles to achieve the hierarchy needed to list each individual book with all of that book’s chapters as subheadings. Evidently I was successful: The TOC in every edition looks good and makes logical sense.

Now I wait for ratings and reviews to (hopefully) appear. I’m especially interested in the results of my Goodreads Giveaway of 100 Kindle copies: Will that giveaway generate the new reviews I’m hoping for? Fingers crossed that most of the people who entered the giveaway are actual readers of epic fantasy. Past experience, however, tells me that at least some of the entrants (and therefore, some of the winners) are pirates who only want free books that they can turn around and sell under the table. It’s a shame that Goodreads attracts so many unsavory characters. Between its trolls and its thieves, Goodreads remains a sketchy proposition for authors, though readers seem to find it useful for tracking their To-Be-Read lists. Here’s hoping that my newest giveaway produces results that will raise my admittedly low opinion of Goodreads.

Far more rewarding (and fun) has been my experiment in offering ARCs (advance reader copies) at NetGalley. Going through a co-op made NetGalley affordable. And so far, I’ve been very pleased with the quality of the reviews The Complete Series has received there (excerpts pictured above and below). I’m thinking of trying NetGalley again to pull in reviews for the forthcoming audiobook edition.

Release Day always feels anticlimactic, after the flurry of pre-release promotion. I’ve done what I can to let people know there’s now a boxed set, and the 4-in-1 bundle is the easiest, slickest, most convenient way to experience the world of Waterspell. I hope readers find it and love it.

Where does this leave me? Besides tired? I’m truly worn out from this flurry of publishing and promoting. The end of all this effort, however, is in sight. Before too much longer, I will log off of social media; ignore this website (as I have often done in the past); and settle down to WRITE something new! The ideas are bubbling. I’m scribbling notes, in between the Instagram posts and my YouTube uploads. What a joy it will be to discover the story that arises from those scribblings! I was meant to write, not to spend all of my time waving a book over my head, asking people to “Buy this, please!”

That, however, is exactly what I’m asking: “Buy this, please!” (You can get the Boxed Set at a 50% discount at Google Books. Use this link to redeem the discount code: https://play.google.com/redeem?code=2WWF82J338R07)

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Simon de Deney: Masterful Narrator

Look what I found! A video from a few years ago, of my audiobook narrator, actor and voiceover artist Simon de Deney, reading a short story during a fundraiser for the Emergency Care Fund of the National Hospital for Neurology & Neurosurgery in London.

It’s a great story and an absorbing performance. Watch it here:


You can also enjoy Simon reading an excerpt from the forthcoming Waterspell audiobook (The Complete Series, a boxed set of four books). I’ve posted the excerpt on my very own, brand-new YouTube channel:

Much more to come! This being my first audiobook, I’m climbing the learning curve as I explore options for distribution: going wide, far beyond Audible. Barring unforeseen complications, Waterspell: The Complete Series boxed audio set should be available Summer 2022. “Stay tuned!”

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My NetGalley Experiment

When I first looked into NetGalley (“We Help Books Succeed”) I thought it was beyond reach because of the budget-busting expense. But then I learned about these things called “NetGalley co-ops,” which are group ventures that bring the cost down considerably. Going through a co-op (I am using Victory Editing), a writer can put a book on NetGalley for $50 for one month and start sending out ARCs (Advance Reader Copies) to all sorts of industry professionals, including booksellers and librarians.

My listing for Waterspell: The Complete Series (Boxed Set: Books 1–4) is scheduled to run through April 29. In just the first two days of it being on NetGalley, I’ve received requests from more than 40 interested readers, including several booksellers, educators, and institutional as well as school librarians. These are people who would not have known my series even existed, if not for NetGalley.

This experiment has only just begun. Proof of its success (or failure) will lie in how many reviews my boxed set gets, and the quality of those reviews. At this early stage, however, I’m thinking that NetGalley, accessed via a co-op, is a good investment. At the very least, I’m getting exposure in a much larger arena than Bookstagram and Facebook—and my cover art for The Complete Series is getting all thumbs-up so far! Not a single negative vote has appeared yet, which validates my choice of a traditional two-dimensional cover instead of the 3-D “boxed set” graphics that many writers are using (to their detriment, in my opinion, since those 3-D images hide the pretty cover art and make the books’ boring spines prominent).

Another useful aspect of a NetGalley listing is the space it provides for a Marketing Plan. Forced to actually think about it, I came up with this:

Goals

The magic number of reviews is 50. That’s what I’m hoping for: a total of 50 reviews at Amazon for The Complete Series.

Past experience with Goodreads Giveaways suggests that only a fraction of the 100 individuals who won Kindle copies of the boxed set will actually post a review. I may be lucky to get 10 reviews from that giveaway.

Which means I’m pinning most of my hopes on the NetGalley reviewers. I’m appealing to you, you lovely librarians and booksellers: help me out with plentiful reviews. They don’t all have to be 5-star (though a girl can hope and dream, and extend oodles of humble gratitude to everyone who is so kind and generous).

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For Google Books Readers: 50% Off

As a little experiment to attract more readers to my website and my Instagram, I’m offering the Google Books edition of WATERSPELL: The Complete Series (Boxed Set: Books 1–4) at a 50% discount via Google Play. Through May 31, just click this link to redeem the discount code.

Upon publication of the boxed set on 21 April 2022, you’ll get all four books in the series (Warlock, Wysard, Wisewoman, and Witch) for $4.48 instead of the list price of $8.95. Such a deal!

I’m also running a Goodreads Giveaway for the Kindle boxed set. Click below for more details. (The Goodreads Giveaway ends on March 31, but the Google Books discount continues through May 31, 2022.)

Goodreads Book Giveaway

Waterspell by Deborah J. Lightfoot

Waterspell

by Deborah J. Lightfoot

Giveaway ends March 31, 2022.

See the giveaway details at Goodreads.

Enter Giveaway

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The Boxed Sets Are Coming

The dates are set: April 21 is release day for the Waterspell ebook boxed set, followed by the audiobook set on June 1.

Waterspell ebook boxed set

WATERSPELL: The Complete Series (boxed set of four ebooks)

Other people’s schedules largely dictated my choice of these two dates. Goodreads is having a March sale on Kindle Giveaways. As long as I book a giveaway by mid-month, I get the discounted price, and those who enter and win will get their free boxed set in April on release day.

For the audiobook edition, I hope to tie my promotions to “Audiobook Appreciation Month” in June. My wonderful narrator, Simon de Deney, is now recording Book 4 of the series and should completely finish his narration this month. Then I begin the process (I hope) of uploading nearly 100 separate MP3s at Audiobooks Unleashed.

Waterspell boxed audiobook set

WATERSPELL: The Complete Series will be available as an audio boxed set, expertly narrated by Simon de Deney.

I’m still debating about NetGalley and Written Word Media. As I mentioned in my January planning post, Written Word Media is pricey. And I read that NetGalley reviewers can be even harsher than Goodreads reviewers. Not sure I want to spend $50 and get negativity from constipated reviewers. Maybe I’ll stick with the Goodreads Giveaway, and try a little advertising for the boxed set(s), too.

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Release Day! Waterspell Book 4: The Witch

Unpacking a shipment of your own new book is a thrill like no other! I’ve had the pleasure of opening a box of my latest, Waterspell Book 4: The Witch, which is now available in print (paperback) and all ebook formats. It looks great, IMO. But I’m biased. Now it’s a waiting game, putting me on pins and needles as I look for the first reviews to come in. I’m sure I could have done more, I could have sent out more Advance Reader Copies, I could have spent more on ads and promotion. But the reality, I know, is that readers won’t care about Book 4 unless they have read and enjoyed the original trilogy.

My promotional efforts, therefore, remain focused on Book 1: The Warlock. It’s featured today, February 18, by BookRaid (with which I’ve enjoyed success previously); and on Saturday, Feb. 19, Bookorium (new to me) promotes it. After that, I intend to run only one ad each month, alternating between BookRaid and The Fussy Librarian (adding Bookorium into the mix, if that one proves successful).

Waterspell by Deborah J. Lightfoot: The Complete SeriesThe greater part of my attention must now turn to the two boxed sets: Ebook and audiobook. With Book 4 releasing (singly) in February, does it make sense to release the boxed set of ebooks in April? Is that too soon? Will that schedule give me time to promote the set? Research is needed, along with serious thought. The later in the year, the fewer the months during which the boxed set will carry the 2022 copyright date. With so much emphasis on “new releases,” keeping that 2022 date as fresh as possible, for as long as possible, seems to argue for publishing the boxed ebook set ASAP.

Then there’s the boxed set of audiobooks. Will it be most likely to find an audience during the summer months? Should it be released in May, hard on the heels of the companion ebook set? I think that might be best. But again, I should research and find out when audiobooks sell most strongly: spring, summer, fall, or winter.

Waterspell by Deborah J. Lightfoot: The Complete Set audio edition

Also washing around in the back of my mind are the words of my experienced beta reader, and the suggestions of my audio narrator. Both of them are telling me that I should write more books (or at least novellas) set in the world(s) of Waterspell. Hmm. Should I? Can I?

I think my spring, summer, and winter of 2022 will be busy.

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