Monthly Archives: June 2022

Three New Releases in Six Months: Too Fast?

With the dust beginning to settle, I’m surveying my little publishing empire, seeing what has worked and hasn’t worked since January 2022. As a refresher on the timeline of my new releases this year:

WATERSPELL: The Complete Series (Books 1-4) by Deborah J. Lightfoot; audiobook narrated by Simon de DeneyWhat a relief to have all of this frantic effort behind me! Now I can focus on making pretty promotional graphics at Canva to post on social media. I can try to remember to upload new videos to my somewhat neglected YouTube channel. Most importantly, I can start planning a new book.

Too Much, Too Fast?

At this natural pausing point, it behooves me to pause and consider whether releasing three new books or editions in less than six months might have been rushing things a little. If this frantic schedule has left my head spinning, I fear it has also confused my readers.

Waterspell: The Complete Series by Deborah J. LightfootBarely had I begun begging for reviews for Waterspell Book 4: The Witch before I was begging equally earnestly for reviews for The Complete Series boxed set. Some readers, I suspect, got muddled: They didn’t fully grasp that Book 4 is a separate publication from The Complete Series. And thus, they didn’t realize that each publication needs to be reviewed separately. Although Amazon correctly shows The Complete Series (the boxed set) as being one part of the Waterspell series, reviews for each individual book in that series are not immediately visible to shoppers who are looking at any single title in the collection. That is to say: Amazon treats each book (and edition) individually, which creates (in me) a need for readers to take the time to post individual reviews for every book and every edition. A big ask.

Waterspell Book 4: The Witch by Deborah J. LightfootIndeed, that’s a lot to ask of even the most ardent fan. All of my asking—first for the individual Book 4: The Witch, then for the boxed ebook set, and now for the culminating audiobook—has befuddled even me. I’ve no doubt that I’ve raised confusion in the minds of many readers. They (and I) would have benefited from a slower pace of new releases in 2022.

Nevertheless, rushed though it was, I’m delighted to have all of the publishing frenzy done and dusted. The new titles and new editions are out there, readers are finding them, and new reviews are appearing. The six-month sprint is over. Now I settle into the marathon of ongoing, nearly continuous book promotion.

Book Promo Overview

In May, I ranked the promotions I’d used, according to their effectiveness. With another month of experience behind me now, I’m revising two of my earlier estimations. Both of my giveaways—Goodreads and Reader Views—have improved their grades from C to B-minus.

  • Goodreads was a giveaway of 100 Kindle ebooks of The Complete Series. That giveaway has now netted me five-star ratings from two of the winners, along with a very nice review from one of those satisfied readers: “Loved it. Couldn’t put it down. 5 star box set. I may actually reread this because I enjoyed it so much.”
  • Reader Views was a giveaway of physical copies. I’d been disappointed that no recipient of those rather pricey, high-quality paperbacks had responded by word or deed. But on May 28, a winner of a print book posted on Goodreads: “Thank you, Deborah. I loved this novel and can’t wait to start Waterspell 2.” Those few words made everything worthwhile, all the expense and effort of mailing out physical copies.

I hope this doesn’t sound whiny. I’m truly grateful for every review and every star. Readers are busy. I get that. Writing reviews can be hard. I get that, too: I suck at writing reviews. Some of the reviews my books have received have filled me with awe, they’re so insightful and so beautifully written. Me? About all I can ever think to write about a book is: “I liked it.” Too many mandatory book reports in my school days ruined me for writing book reviews, I fear. But every author will value a simple “I liked it” as much as they value a detailed, four-paragraph analysis.

All reviews count. Every review matters.

To sum up: Marketing is hard, it’s expensive, and it’s time-consuming. To ensure that I’m spending my promotional dollars effectively and using my time wisely, I must pause occasionally and analyze how I’m meeting, or not meeting, my goals. At this point in my writing life, my goals are to get more reviews. At present, reviews are more important than sales. Without reviews, books (and audiobooks) won’t sell. First comes the writing/publishing, then the reviews, and THEN the sales.

Quick Links to Post Reviews

If you’re a reader who is inclined to help me out with a new review (or two, or five), I’ll be eternally grateful. 💙 Here are the direct links to post reviews at Amazon:

Waterspell: The Complete Series
Book 1: The Warlock
Book 2: The Wysard
Book 3: The Wisewoman
Book 4: The Witch

These links go to Goodreads:

Waterspell: The Complete Series
Book 1: The Warlock
Book 2: The Wysard
Book 3: The Wisewoman
Book 4: The Witch

Also, if you’d like to review the new audiobook edition, the following retailers will allow you to leave a review without having bought the audiobook there:

Apple
Google
Amazon (but not Audible)
Kobo
Scribd (with free trial)
Downpour
Goodreads

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Filed under Audiobooks, Books and Readers, Discoverability, Waterspell fantasy trilogy

The Waterspell Audiobook Is Live!

Releasing June 1, 2022
WATERSPELL: The Complete Series
Audiobook

WATERSPELL: The Complete Series (Books 1-4) by Deborah J. Lightfoot; audiobook narrated by Simon de Deney

Am I excited!? Just a little. Well, a lot actually.

This new audiobook is the culmination of decades of work. I started writing Book 1 of Waterspell so long ago, the story seems to have always been in my life. In a sense, I suppose it has been in my life since I learned to read in my childhood. Everything I’ve ever read has probably found its way into this series, in some fashion or other.

But that’s true for all writers, I imagine. We are products of the life we’ve lived, the people we’ve known, the education we’ve received, the work experiences we’ve had, and perhaps most of all the books we’ve read. We write what we know.

Waterspell is deeply personal for me, however. I remember my doubts and my uncertainty as I began the switch from nonfiction to fantasy. As a trained journalist and an award-winning author of history and biography, I wasn’t even sure I could write fiction. Did I know how? I had much to learn, and attentive readers can follow my learning curve through the series. Wordiness, for instance, was my painfully clear weakness in Books 1 and 2. That fault is less apparent in Books 3 and 4.

House in Mexico on Lake Chapala

Our house in Mexico on Lake Chapala

During my years of work on this story, I not only grew as a writer, I gained a deeper sense of my place in the universe. A huge amount of the writing was done while my husband and I lived in Mexico, in a house that I loved, prettily situated on the south side of Lake Chapala, south of Guadalajara. Our time in Mexico was a highlight of my life, an intensely creative eight years. Amid the tropical flowers and greenery that surrounded our house, I gave myself to my writing, tapping my deep subconscious during those quiet nights by the lake, disturbed by nothing, visited by only owls and inspiration.

Fuchsia in Mexican garden

My beloved husband holding a fuchsia for me to photograph in our Mexican garden

After we left Mexico, another seven years would pass before Books 1–3 of Waterspell were published. And then, to my horror, my husband died quite suddenly and unexpectedly, only two months after Book 3 was released. I have written elsewhere about the effects of my grief on my writing; I will not elaborate here, except to say that my husband’s death is, for me, inextricably woven into the very fabric of this series. It is chief among the reasons for my deep personal investment in this story.

The Gift That Started Things Off …

All of this history will perhaps explain why I’m so joyously, deliriously excited about the new audiobook. Readers had been asking me for an audiobook, but I thought the expense of such an undertaking would be beyond my reach. I resisted the idea of even investigating the possibilities, until my sister-in-law gave me an Audible membership for Christmas. The first thing I bought was Lord of the Rings, narrated by Rob Inglis.

What a revelation! A great work of fantasy was elevated, by a masterful job of narration, to a plane of perfection almost beyond my comprehension. That was when I knew I had to pursue an audiobook of my own series, and damn the cost.

… And Now Here We Are

Here we are, on June 1: Release Day! I can hardly wait for the world to hear Simon de Deney’s wonderful work on Waterspell: The Complete Series. I love how Simon connected with the characters. I am deeply grateful that he took on this big project, that he liked the story and my writing, and was willing and able to produce 51 hours of narration. Not a small undertaking! I feel honored to have an actor of Simon’s reputation narrating my novels. 💙

Simon de Deney in studio

Simon de Deney is a professional actor, playwright, director, and audiobook narrator with more than 25 years of broadcast experience and a wide range of acting credits, from feature films to shows in London’s West End. His audiobook work includes Flames Over Frosthelm (Dave Dobson), It Calls from the Forest (multiple authors), and The Story of Wine (Hugh Johnson), for which de Deney was nominated for Best Performance (Factual Audiobook) in the 2022 One Voice Awards (UK). As a writer, de Deney has had several BBC Radio commissions, including “The Way It Is” and “Future Perfect.” He has developed and directed new plays including “Broken Voices,” “Scotch and Water,” and “Late Fragment.” His acting credits include (theatre) “The Madness of George Dubya,” “The Prisoner of Windsor,” “Beneath The Waves,” and “Felix,” as well as television roles in “House of Elliot,” “The Upper Hand,” and “Rose Cottage.” His film credits include Damage, Shining Through, Another Country, and The Selfish Act of Community. Simon de Deney has a Master of Arts degree in Politics, Philosophy and Economics from Oxford University. He lives in London.

This being my first audiobook, I’m not sure what to expect. Will it suddenly just appear in the catalog of every retailer? It’s been available for pre-order at Barnes & Noble, Chirp, AudiobooksNow, and Libro.fm. It’s supposed to show up on June 1 at Apple, Kobo, Walmart, Overdrive, and many others including Audible. But I’ve been warned that Audible lags behind.

So check back here on my website for new links. I’ll post them as I get them.

I will have 100 Giveaway Codes to hand out. Drop me a note (below) if you’d like a free copy of this audiobook!

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Filed under Audiobooks, Books and Readers, Writers